Why is having an author website very IMPORTANT?

1. Lets you shine

Your author website is all about you. Who you are, what you do, what you’ve written, and the list goes on.

You’re not fighting for space and attention from other people like on social media, and you don’t have to worry about a new algorithm getting in the way of people seeing your posts. Your website is yours and no one else’s—you have the control.

It’s a place to let you shine and show readers why they should read your book(s). It builds your brand in a much bigger way than you can on social media, which is only a small portion of space.

To be clear, I’m not hating on social media. It’s an excellent way to spread your message and create connections, but not the only way. Social media is like the extra toppings on a frozen yogurt, where a website is the yogurt. The toppings are great, but you need a solid base.

That yogurt base is customized with the type of yogurt you prefer and your favorite fruits. Your website is customized with the look and feel you want that compliments your book(s) and shows your personality.

2. Is the nucleus

Your website is the central area of your online presence. When people try to find someone online, they’re typically looking for the person’s website. A website that, after reading through, the user can be directed to the person’s social media pages.

Even if you’re starting from social media, people will often want to be directed to your website to learn more about you.

3. Is a marketing tool

Your website is one of many marketing tools to help bring in new readers. Having a website alone with no other marketing isn’t going to increase sales, but having a social media presence to bring people to your website is a good step.

As is creating an email list that people can join from your website. So is meeting people at events, where you share your business card with your website on it for them to learn more or remember to look you up. And people who find you on Amazon, for example, can go visit your website to learn more about you and your book if they’re on the fence.

Notice a pattern? Your website is vital.

4. Gives you a professional edge

Having a website makes you look professional. Think of your website as a business site (which in all honesty, it is).

When you look up a business, seeing a website immediately gives you the sense that they’re legit. Or at least are doing a darn good job of appearing that way if it’s well-designed. Websites increase trust and provide important information about the business that you won’t find elsewhere.

As an author, you’re selling yourself and your books. Give people a reason to want to keep scrolling through your website and reel them in to buy your book. Heck, you can even sell your book on your own website and earn more profit.

Seeing you as a professional in the field makes readers want to read what must be an amazing book, judging by your website design and info.

TOP BENEFITS

When you own your own website, not only can you have an about page that tells people who you are but you can have a blog on which you write about everything from your eBooks to your writing process. You can announce upcoming publications, host your own cover reveal, or simply keep adding new material to keep people interested. Your author website is your readers’ entry into the world of you and your Books. It’s a perfect platform for marketing, and a great place to start building a following of fans.

A centralized place for readers – With having your author’s website, the readers don’t need to visit and access various platforms to read your poems, blogs, articles and many more.

Build online influence and credibility – An author’s website will help you to bring a strong online presence over social media. Through this way, you can influence various people with your posts, blogs and more.

Fight competition – This is a competitive world, and to survive in this, you need to stand out from all the odds. The Author’s website will make you stand apart from other persons who keep publishing their books.

Start earning from the author’s website – The main benefits which you will enjoy from an author’s website is to start earning your living. You can post various poems, blogs and articles by posting on your website.

Control over writing career – If you are an enthusiast about writing and want to have a wonderful career in this field, then having a website is a must. Because that will enable you to post and publish blogs, articles and more.

Sell directly with high margins – Through having a website, you can directly sell your books and short stories books in paperback format or ebook format with having e-commerce features in it.

Find a better publisher and media – Through your author’s website, you can find a good publisher who can publish your books and stories in a paperback format so that the one who is not much known to the ebook format, can also read.

Great for advertising and promotion – With having your authors website, you can make your books and stories advertised and promoted by various influences through google ads and other features.

Massive networking opportunity – If you run an author’s website for blog, articles, reviews and stories, you can build great networking. You can hire writers to conduct an interview or a workshop to make people aspire about writing.

Build an email list – If you are running an authors website, you must be receiving and notifying for everything via email because it’s a digital world. You can manage your hiring mail and posting mail with having a website.

Makes you professional – With having an author’s website, you will become a professional writer. You can gain trust from your readers and also with various numbers of client’s you will work with.

Creating a fanbase – An author’s website will help you to build a strong fanbase on online platforms. The blogs, posts, articles which you will post, will make people’s enthusiast about your website and automatically increase your fan following.

Build your name – An author’s website will help you to build your name and fame and you can grow effectively as a writer. The blog, writeup which you will publish or post will make you a reputed writer in the society.

Become a trustworthy writer – So with having an authors website, you can become a trusted writer in society. As people can see your blogs, posts, articles and more on your website, they can trust you and would like to work with you.

Engage more audience – If you get access to your author website, you surely can enjoy engagement from your readers. If your posts and write-ups are good enough and liked by people, you can grow as a community.